About

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About Florida Theatre

The Florida Theatre is a 1,900-seat historic theatre located in downtown Jacksonville, Florida that first opened its doors on April 8, 1927 and was listed on the National Register of Historic Places in 1983.

The Florida Theatre Performing Arts Center, Inc. is the nonprofit corporation founded in 1987 to manage, program and preserve the historic Florida Theatre in a public/private partnership with the City of Jacksonville, which owns the building.

Mission

Our mission, as a nonprofit organization, is to enhance the North Florida community’s quality of life by providing diverse and memorable arts and entertainment experiences, and by preserving a unique historic Jacksonville landmark.

Vision

To be the most welcoming venue in the North Florida community providing memorable experiences for our audiences and artists.

Values

The values of the Florida Theatre apply to all of our audiences, including: employees (theatre associates, board); customers (patrons, members); community (neighborhood, competition, arts council); suppliers (arts, artists, entertainers); building/downtown community; and stakeholders (city, theatre donors, etc.):

Community

Our community is our guest and we are committed to ensuring the theatre remains a destination for music and performing arts as well as ensuring that we maintain the building as an historic resource to the community.

Trust

We pursue an environment for our audiences, artists and employees focused on integrity, dignity, respect and professionalism.

Creativity & Innovation

We promote opportunities to explore, create and deliver artistic expression and innovation through music and performing arts.

Diversity & Education

We commit to providing diverse programming to educate our community about various arts and entertainment opportunities within the Theatre.

Stewards of the Theatre

We are dedicated to preserving and promoting our historic Theatre. We strive to ensure it remains a part of downtown for generations to come.

Diversity and Inclusion

All the world’s a stage, and the Florida Theatre provides a stage for all. The Florida Theatre strives to be a place in our community where ideas and perspectives from across the spectrum are shared by diverse artists and audiences. From the acts on our stage, to the team behind the scenes, to the public that we serve, the Florida Theatre is committed to diversity and inclusion and we seek to reflect that commitment by ensuring that all of our stakeholders are treated equitably, and feel included, engaged and valued.

Native Land Acknowledgement

The Florida Theatre Performing Arts Center, Inc., the nonprofit corporation that manages and programs the historic Florida Theatre, acknowledges that the Florida Theatre sits on the unceded homelands of the Mocama (Timucua), Yamasee, and Guale peoples. For thousands of years, their ancestors made this region a center of Indigenous spiritual power, diplomacy, exchange, and kinship. We recognize the historical and ongoing impact of colonization on the Indigenous people of our region and state. Today, Florida is home to the Seminole Tribe of Florida, Miccosukee Tribe of Indians of Florida, and other citizens of Native nations and communities whose ancestors include Mocamas, Yamasees, and Guales. We give a standing ovation to salute the Elders past and present, the caretakers of this land for innumerable generations.