About
ABOUT FLORIDA THEATRE
The Florida Theatre is a 1,900-seat historic theatre located in downtown Jacksonville, Florida, that first opened its doors on April 8, 1927, and was listed on the National Register of Historic Places in 1983.
The Florida Theatre Performing Arts Center, Inc. is a nonprofit corporation founded in 1987 to manage, program, and preserve the historic Florida Theatre in a public/private partnership with the City of Jacksonville, which owns the building.
MISSION
As a nonprofit organization, our mission is to enhance the North Florida community’s quality of life by providing diverse and memorable arts and entertainment experiences and preserving a unique historic Jacksonville landmark.
VISION
To be the most welcoming venue in the North Florida community providing memorable experiences for our audiences and artists.
VALUES
The values of the Florida Theatre apply to all of our audiences, including employees (theatre associates, board); customers (patrons, members); community (neighborhood, competition, arts council); suppliers (arts, artists, entertainers); building/downtown community; and stakeholders (city, theatre donors, etc.):
COMMUNITY
Our community is our guest, and we are committed to ensuring the theatre remains a destination for music and performing arts and ensuring that we maintain the building as a historic resource to the community.
TRUST
We pursue an environment for our audiences, artists and employees focused on integrity, dignity, respect, and professionalism.
CREATIVITY & INNOVATION
We promote opportunities to explore, create and deliver artistic expression and innovation through music and performing arts.
DIVERSITY & EDUCATION
We commit to providing diverse programming to educate our community about arts and entertainment opportunities within the Theatre.
STEWARDS OF THE THEATRE
We are dedicated to preserving and promoting our historic Theatre. We strive to ensure it remains a part of downtown for generations.
DIVERSITY AND INCLUSION
All the world’s a stage, and the Florida Theatre provides a stage for all. The Florida Theatre strives to be a place in our community where diverse artists and audiences share ideas and perspectives from across the spectrum. From the acts on our stage to the team behind the scenes to the public that we serve, the Florida Theatre is committed to diversity and inclusion. We seek to reflect that commitment by ensuring that all our stakeholders are treated equitably and feel included, engaged, and valued.
NATIVE LAND ACKNOWLEDGEMENT
The Florida Theatre Performing Arts Center, Inc., the nonprofit corporation that manages and programs the historic Florida Theatre, acknowledges that the Florida Theatre sits on the unceded homelands of the Mocama (Timucua), Yamasee, and Guale peoples. Their ancestors made this region a center of Indigenous spiritual power, diplomacy, exchange, and kinship for thousands of years. We recognize colonization's historical and ongoing impact on the Indigenous people of our region and state. Today, Florida is home to the Seminole Tribe of Florida, the Miccosukee Tribe of Indians of Florida, and other citizens of Native nations and communities whose ancestors include Mocamas, Yamasees, and Guales. We give a standing ovation to salute the Elders, past and present, the caretakers of this land for innumerable generations.