Our mission, as a nonprofit organization, is to enhance the North Florida community’s quality of life by providing diverse and memorable arts and entertainment experiences, and by preserving a unique historic Jacksonville landmark.


To be the most welcoming venue in the North Florida community providing memorable experiences for our audiences and artists.


The values of the Florida Theatre apply to all our audiences including Employees (Theatre Associates, Board), Customers (Patrons, Friends), Community (Neighborhood, Competition, Arts Council), Suppliers (arts, Artists, Entertainers), Building/downtown community, and Stakeholders (City, Theatre donors, etc.):


Our community is our guest and we a committed to ensuring the theatre remains a destination for music and performing arts as well as ensuring that we maintain the building as an historic resource to the community.


We pursue an environment for our audiences, artists and employees focused on integrity, dignity, respect and professionalism.

Creativity & Innovation

We promote opportunities to explore, create and deliver artistic expression and innovation through music and performing arts.

Diversity & Education

We commit to providing diverse programing to educate our community about various arts and entertainment opportunities within the theatre.

Stewards of the Theatre

We are dedicated to preserving and promoting our historic theatre. We strive to ensure it remains a part of downtown for generations to come.