About Florida Theatre

From ballet and opera to contemporary pop, jazz, rock, country and blues The Florida Theatre offers 200 cultural and entertainment events annually for every taste and age. More than just an entertainment center, The Florida Theatre is also home to graduations, awards ceremonies, lectures, business meetings and charity events that support the community’s schools, churches, hospitals and civic groups.

As an anchor to downtown development along the beautiful St. Johns River, The Florida Theatre draws 250,000 people to Jacksonville’s center each year. The magnificently restored Florida Theatre is recognized as one of the finest concert venues in the Southeast. It is listed on the National Register of Historic Places.

The Florida Theatre holds special memories for four generations. From the Vaudeville acts and silent films of its earliest days to today’s blend of performances of all kinds, The Florida Theatre has served as Jacksonville’s premier entertainment center since 1927.


Our mission, as a nonprofit organization, is to enhance the North Florida community’s quality of life by providing diverse and memorable arts and entertainment experiences, and by preserving a unique historic Jacksonville landmark.


To be the most welcoming venue in the North Florida community providing memorable experiences for our audiences and artists.


The values of the Florida Theatre apply to all our audiences including Employees (Theatre Associates, Board), Customers (Patrons, Members), Community (Neighborhood, Competition, Arts Council), Suppliers (arts, Artists, Entertainers), Building/downtown community, and Stakeholders (City, Theatre donors, etc.):


Our community is our guest and we are committed to ensuring the Theatre remains a destination for music and performing arts as well as ensuring that we maintain the building as a historic resource to the community.


We pursue an environment for our audiences, artists and employees focused on integrity, dignity, respect and professionalism.

Creativity & Innovation

We promote opportunities to explore, create and deliver artistic expression and innovation through music and performing arts.

Diversity & Education

We commit to providing diverse programming to educate our community about various arts and entertainment opportunities within the Theatre.

Stewards of the Theatre

We are dedicated to preserving and promoting our historic Theatre. We strive to ensure it remains a part of downtown for generations to come.